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Are you ready to join
the 20-billion-dollar
coaching industry?
Starting a coaching business & getting your first 5 clients is easier than you think.
WARNING: This will change your coaching business forever.
Are you ready to join
the 20-billion-dollar
coaching industry?
Starting a coaching business & getting your first 5 clients is easier than you think.
WARNING: This will change your coaching business forever.
"Kelsey, I bow to you and your coaching to our B-Schoolers. You're a GENIUS angel."
MARIE FORLEO
The #1 reason coaching businesses fail…
What people tell you to do...
"Just do a couple free coaching sessions & then try to sell your coaching packages."
"If you focus on being “authentic” & “serving” then people will just come to you."
"If you just become a really great coach, then people will find you via word of mouth."
"Just do a couple free coaching sessions & then try to sell your coaching packages."
"If you focus on being “authentic” & “serving” then people will just come to you."
"If you just become a really great coach, then people will find you via word of mouth."
All well meaning advice, that rarely moves the needle.
Right now the coaching industry is teaching people how to be great coaches, but then sending them out to the wolves.
All well meaning advice, that rarely moves the needle.
Right now the coaching industry is teaching people how to be great coaches, but then sending them out to the wolves.
Only to struggle month after month looking for clients, while their confidence is depleted.
Only to struggle month after month looking for clients, while their confidence is depleted.
This happens to some of THE best coaches out there.
They spend their time learning how to be great coach, but struggle (BIG TIME) bringing in clients.
Their new coaching career has just become a really expensive hobby, and they are left wondering what is wrong with them.
The coaching landscape has changed tremendously in the last 2 years and NO ONE is talking about it.
The coaching landscape has changed tremendously in the last 2 years and NO ONE is talking about it.
Fact 1… coaching businesses are still thriving
(my business & many of my clients have continued to grow over the last 5 years).
But… BUT, I'm not gonna lie, other coaching businesses have 100% failed.
So what makes the difference between a struggle-bus-zero-client coaching business & a successful-booked-out coaching business?
A clean
coaching offer
A clear speciality
A smart
pricing strategy
A clean
coaching offer
A clear speciality
A smart
pricing strategy
That is literally ALL. YOU. NEED.
You don’t need to be a tech-wiz, you don’t need to have full-time hours to spend on the business, and you don’t need to be on social media.
But you do need a plan.
One that shows you...
Exactly where to find your ideal target, the perfect coaching offer they are waiting for, and the exact words to use to bring them into your world (so you can make their life better).
It should feel fun, light, and easy.
If it’s not - you’re doing it wrong (I say with love & confidence that I can show you how to make it work).
Listen… people are looking for something different when it comes to hiring coaches in 2024.
They’re not dropping their credit card as easily as before.
But I'm here to tell you that I've (personally) seen SO MANY coaching businesses take off & crush it just in the last 6-months.
Why? ↓↓↓
They focused on what people actually want to see…
01
A legit breed of coaches
(ones that can be trusted by showing their measurable results (pssssttt - I show you how to do this)
02
Trustworthy & unique options
Not the random life coach off the street - they want proof that you are #1 are what you do - (I’ll show you how to prove this too)
03
And lastly, coaches who can get them real results
this is your “special sauce (and I’ll show you how to find it with my simple proven framework)
That’s what we’re focusing on.
Taking you from hobby-coaching business to a money-making coaching business.
Still impactful, still full of passion - but also, bringing in some significant income.
OUR ONE SIMPLE GOAL…
To get you to think like a business owner & finally have the coaching impact you want by getting hired as the go-to coach. AGAIN. AND AGAIN. AND AGAIN.
If you need to get client 1, 2 & 3 in just 30-Days check out this #weeklywin…
If you want to book your first paying workshop check out this #weeklywin…
If you want to sign your 10th paying client check out this #weeklywin…
If you want to hit 10K this month check out this #weeklywin…
If you need to get client 1, 2 & 3 in just 30-Days check out this #weeklywin…
If you want to book your first paying workshop check out this #weeklywin…
If you want to sign your 10th paying client check out this #weeklywin…
If you want to hit 10K this month check out this #weeklywin…
INTRODUCING...
The only program built specifically for coaches to
Hit 5K & land your first
(or next) 5 clients.
It’s a step-by-step framework to help coaches go from “hobby business” to “bread-winner business”. Perfect for coaches & consultants who need to launch (or re-launch) their business with a smarter strategy.
You’ll learn how to…
Define what kind of coaching & consulting offers ACTUALLY sell, and what kind DON’T (so yours will).
Find the perfect way to describe what you do as a coach, so you stop stumbling over your words, and help MORE people.
Learn the best pricing strategies that coaches use to ethically get people in the door, without feeling slimy about it
Become an expert at booking clients (including strategies for the introvert - we show you how to do this with structured discovery calls scripts (and even without!)).
Discover the top 5 places your clients are” hanging out” so that you know exactly what to do & where to go when you need a few extra clients after summer ends.
Learn how to write smart emails that convert to coaching sign ups, while still focusing on authentic story-telling.
Understand the #1 testimonial you need & PR mention that helps people sign up (plus exactly how to easily get them).
6 Modules (including trainings, support, scripts, tools & workbooks)
Invitation to 6 LIVE group coaching calls with Kelsey (only available this round)
Personal feedback & hot-seats to review your content on group coaching calls
Weekly personal voice notes from Kelsey (for each step in the coaching process)
A 30 Day Pre-launch & Launch Strategy to share about your offer (Social Media + Email)
Bonus: Business Planner & Financial Spreadsheets to track & optimize your business
Here’s the deal…
By the end of this you should have:
A fully launched coaching business 🤯
The systems and strategies to get 5 new paying clients & hit your next 5K
A signature coaching offer that makes explaining what you do 10x easier
Emails & social media content to share about your new coaching business
A web page template that explains your offer, the benefits, & how to sign up
A new spreadsheet tool that will tell you exactly why something is or isn’t selling
A workshop title that will help you get on front of your audience for 20-min talks
A PR strategy to get social validation (media mentions in pubs, testimonials, FB praise)
How to include the “right” bonuses for your coaching offer that make it feel like a “must-have”
A 30-Day plan for finding & getting your first clients to sign up for your offer
Let’s nerd out on this awesome syllabus together…
ModULE 01:
The Coaches Business
(Your Craft vs. Your Human)
We’ll work on…
Getting exceedingly clear on where you are planting your flag a coach & how that effects your wallet
Recognizing the #1 thing you can offer people that no one else can (Strengths + Skills + Story)
Shift from just “being a great coach” to running a “smart (successful) business”
BONUS: The Secret To Introverted Selling (Discover the secret to selling less & serving more without having to show up every single day in an extroverted way)
MODULE 02:
Taking Your Magic & Turning it
Into a Sellable Offer
We’ll work on…
Crafting an offer you love (that will convert) and that speaks directly to YOUR person.
Understanding your "brand" and how that shows up in your pricing, services and interactions
Getting clear on your #’s (aka: how you’re going to make money + what you need to spend)
BONUS: Financial Planning For A Minimalist Business (Learn the secrets to profit planning in a minimalist way… focused effort means less time, more income)
MODULE 03:
Finding Your Clients Via
“The Smart Marketing Plan”
We’ll work on…
Determine the exact places you should and should NOT be when it comes to spreading the message about your offer
How to convert cold vs warm leads as well as create your “dream 100” list
Create an action plan you can follow NOW that feels exciting and CONVERTS
BONUS: Client Attraction Funnel (Every coach needs to have a system that they can turn on & off when then need or want more clients - we’re going to build this for you)
MODULE 04:
The Secret To Content That
Converts (& Feels Authentic)
We’ll work on…
Learning how to write brilliant headlines & email subjects that get people’s attention
Mining for your most impactful personal stories that help turn people from “interested to sold”
Discover the secret to taking big generic, lofty language and making it fun, specific, and share-worthy
BONUS: Content Schedule & Plan (Plug & play options that feel authentic & exciting (most that I have personally used before) to get as many beautiful eyeballs on your offer as possible)
MODULE 05:
The 5 Perfect Clients
(Aligned Selling For More Ease)
We’ll work on…
Learning 2 different launch systems for coaches (push launching & gentle launching - psst, both work!)
Putting your beautiful, coaching offer out into the world & selling it with ease
Tracking the benchmarks & understanding how many people you’ll have to market to in order to make sales
BONUS: Discovery Call Script & Masterclass (Everything you need to know, say, and be prepared for when it comes to the few, but important sales conversations you’ll have)
MODULE 06:
An Online Brand You Love, That
Sells (Websites & Profiles)
We’ll work on…
Deciding whether you need a website or not (and if you do, how to make it simple & beautiful)
Learning design tips that help a viewer feel excited and driven to book a discovery call
The simple webpage secrets that no one talks about, but the most successful entrepreneurs use
BONUS: Sale Page Template (Don’t reinvent the wheel. Use a proven sales page template that covers the exact amount of info you need to get new clients in the door)
30-Day Sprint To Finding Clients
A step-by-step checklist & strategic plan to bring in your first 5 clients during a 30-Day sprint (so you’re not hustling year-round).
Coaching Benchmarks & Conversions
(Track & Plan A Successful Coaching Business)
Learn & calculate key conversion rates you should be shooting for to hit above-average sales conversions on your offer.
How To Hire A Brilliant VA
How (and where) to hire, write the job description, get the “best of the best”, and delegate SO MUCH of your day to day tasks.
How To Start A Podcast In 30-Days
I started Whiskey & Work (my podcast) over a weekend & it’s helped build my entire coaching business (so if you want, I’ll show you how to do the same)
Get Your First PR Media Mention
Learn how you can join the crew who have media credibility with “Forbes & Huffington Post” logos smattered across their site.
The Perfect Speaking Topics To Get
Your Foot In The Door
Finally have a pitchable speaking topic that allows you to easily get in front of your audience (and possibly even paid extra).
Onboarding Clients, Welcome Packages, & Contracts
I want to make sure you feel like an expert & everything is covered, so I’m going to share how I personal handle the admin side of my coaching business & connect you with experts you may need in your circle as well.
6 Live Coaching Calls w/ Kelsey
Join us for weekly intimate LIVE coaching calls on ZOOM where Kelsey will bring up multiple people to coach through their specific offers.
Facebook Community & Support
Get daily feedback, support, & connecting in our Private Facebook group full of the most bad-ass, loving humans.
Kelsey Murphy is a Business & Life Coach working with Fortune 500 companies, like Facebook & Twitter, industry thought leaders like Marie Forleo and her B-Schoolers, as well as celebrity nutritionists, coaches, and other brilliant humans creating meaningful businesses and lives. She's been featured in places like Forbes, Business Insider, Huffington Post, LiveStrong, Living Healthy, LaurenConrad.com and more. When Kelsey's not coaching you can find her hosting the Whiskey & Work podcast giving her wise (and sometimes comical) advice on navigating the waters of business, life, and relationships. But on her other card, it might say snowboarder, eater, dreamer and fresh-air-addict.
“Within one hour of Kelsey coaching me through the genius of discovery calls and sharing her script, I had booked a new client!"
She’s beyond generous with her insight and experience, and I cannot recommend her enough to anyone who wants to build an effective coaching business they love!
"With Kelsey's coaching, methods and UNWAVERING support I have gained the confidence needed to forge ahead"
"Working with Kelsey has been a total game changer! Her coaching model & teaching methods helped me take my area of expertise and create a successful framework gaining the clarity I needed."
"Kelsey answered one of my questions in a group call & just that answer ALONE was worth signing up to work with her."
"She gave me a very specific script for a coaching call that was so helpful! It makes all the difference, especially in the beginning stages, to have access to all her scripts, templates, and email’s. It’s amazing."
WHAT'S INCLUDED:
Unlimited Access to The Coaches Launchpad 6 Module Curriculum (Value $3500)
6-Live Group Coaching Sessions with Kelsey (Value $4500)
Support & Feedback In Our Facebook Community (Value $1000)
Bonus #1 : 30-Day Sprint To Finding Clients (Value $997)
Bonus #2 : Coaching Benchmarks & Conversions (Value $597)
Bonus #3 : How To Hire A Brilliant VA (Value $497)
Bonus #4 : How To Start A Podcast In 30-Days (Value $397)
Bonus #5 : Get Your First PR Media Mention (Value $397)
Bonus #6 : The Perfect Speaking Topics To Get Your Foot In The Door (Value $197)
Bonus #7 : Onboarding Clients, Welcome Packages, & Contracts (Value $197)
Total Value: $12,279
Regular Price: $3,997
Today’s Price: $1,997
Or $197 (12 payplan)
The Coaches Promise
YOU’RE PROTECTED WITH 100% RISK-FREE GUARANTEE
Test drive this program for the first 14-days & enjoy all the love we put into it, but if at any time within the first 2-weeks of purchasing you decide it’s not what you were hoping for, send us an email with your completed coursework & we’ll refund you 100%, zero questions asked.
"Whether it's your coaching content or your website, she has the answer to everything, and her experience and background is invaluable."
Hearing directly from her & the way she's progressing her coaching business is hugely helpful in thinking about how you can start yours. Working with Kelsey has been amazing.
Her style of coaching is exactly what I need, straightforward while also inspiring people to get into their zone.
Kelsey has such good advice, both concrete, actionable advice, but also just day-to-day life advice… like how to get through the struggles and the fears. I have loved working with her.
"I look back to where I was before working with Kelsey, and in just 2-months my life is unrecognizable."
"The group coaching calls have been the best part of my life. I don’t have anyone in my life who has any concept of this stuff and now I have a community I love, full of massive support. Kelsey, I’m so thankful for you."
01
How much time is required?
Each training is meant to be digestible & easy to apply immediately. So while it depends on how quickly you pick things up, I’d set aside about 20-minutes a day (imagine waking up about 20-minutes earlier, pour a cup of coffee, light a candle & work on your coaching offer). You can join us LIVE for the calls, submit questions in advance, or simply watch the replays on your own time.
02
How fast can I expect to see results?
Love this question! While I’ll start with the boilerplate caveat of “everyone is different” our goal is that you walk away from the program (given you’ve been able to do the work) with a fully launched coaching business, clients, and income. Bold goal? Maybe. But it’s 100% doable, and I’ve seen it happen for many people (not just the unicorns). Often this isn’t happening because people aren’t clear on what kind of coaching they do, or sharing a clear coaching offer… but we clean all that up for you. So if you’re ready, we’re ready. Let’s f*cking gooooooo.
03
When are the calls & how quickly can I get the material?
I’m so PUMPED to cover this question. I can’t wait to meet you (I do the calls via ZOOM, so I really get a chance to know everyone & you can ask personal questions). All calls are recorded as well. Here are the times & dates: Kick Off Call, Thursday 10/24, then all calls after that are Thursday’s at 12pmPT / 3pmET, 10/30, 11/7, 11/14, 11/21, 11/27 12/5
04
Is this for brand new coaches or experienced coaches? I’m worried it’s not for me.
If you are struggling to get clients because you don’t think you have an ownable coaching area, then you should 100% join this program. Being clear on your speciality can make or break a business… It’s the difference between an easy business & one where you’re constantly looking for clients.
05
I’m a health coach, will this work for me?
(also applies to life, business, wellness coaches)
100%, yes. This is specfically built for the big-hearted coaches who are great at their coaching, but need some structure with their business. Coaches who don’t love selling, but LOVE serving. Coaches who know that they’ve got something to offer, but just haven’t been able to communicate it yet.
06
Will you teach us how to find clients?
Yes, 100%. While the key to finding clients resides in having an incredibly clear irresistible offer - you also need to know where (online or in person) your clients actually are. We will determine the top 5 places, and create a plan for how to reach out to them ethically & easily.
The coaching industry is the wild-wild west, there are no rules & no guidance for how to make consistent money in an ethical way.
So we’re going to change that.
We’re going to put together a repeatable structure that gets your service out into the world, brings in amazing clients, and grows your coaching business. The goal is to impact more & sell less. But without a great offer, you’ll be treading the coaching waters till you're exhausted & discouraged.
No more of that for brilliant, beautiful coaches.
WHAT'S INCLUDED:
Unlimited Access to The Coaches Launchpad 6 Module Curriculum (Value $3500)
6-Live Group Coaching Sessions with Kelsey (Value $4500)
Support & Feedback In Our Facebook Community (Value $1000)
Bonus #1 : 30-Day Sprint To Finding Clients (Value $997)
Bonus #2 : Coaching Benchmarks & Conversions (Value $597)
Bonus #3 : How To Hire A Brilliant VA (Value $497)
Bonus #4 : How To Start A Podcast In 30-Days (Value $397)
Bonus #5 : Get Your First PR Media Mention (Value $397)
Bonus #6 : The Perfect Speaking Topics To Get Your Foot In The Door (Value $197)
Bonus #7 : Onboarding Clients, Welcome Packages, & Contracts (Value $197)
Total Value: $12,279
Regular Price: $3,997
Today’s Price: $1,997
Or $197 (12 payplan)
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